Counexperience/Region: Singapore | Overseas
Welcome to the Direct Marketing ROI planner download page
Welcome to the Direct Marketing ROI planner download page / Please register before you download / we hope you find this tool beneficial to your daily marketing planning and projection.
The set-up of your new Direct Marketing ROI Planner should only take few minutes. The tool is available in 6 languages: English, Korean, Thai, Japanese, Traditional and Simplified Chinese. You may select your language directly in the tool itself prior to entering your data.
Featuring an instant scoreboard, the Direct Marketing ROI Planner is easy to use. All a user needs to do is enter key campaign data (number of mail pieces, cost per piece, cost of products, and so on), and input likely conservative and optimistic response rates and conversion rate (these are adjusted using ‘drag and turn’ tuner wheels). At any time you may use the “Help” button on top of the Direct Marketing ROI Tool or the “!” next to each field to have tutorial information displayed.
Once this data is entered, a single click generates such key results as total campaign costs, total campaign revenue and profit, total campaign ROI and costs for acquiring prospects and converting them into customers. The results also include break-even point calculations that marketers and service providers can use to evaluate the risk in converting generic direct marketing campaigns into costlier 1:1 campaigns.
These results from Direct Marketing ROI Planner can be formatted as reports or proposals, making it easier for marketers and service providers, respectively, to present campaign outcomes to line-of-business owners and justify campaign/project spending. They can also be saved in a Microsoft Excel spreadsheet for desktop analysis or for further input into specialised marketing management applications.
Here are some testimonials from marketers and agencies who tested the tool:
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I have seen a few ROI calculators, but never one this complete for one-to-one campaigns and never one that is this easy to understand. Not only will this be invaluable for planning campaigns, but I can see it being very valuable for post-analysis and even more importantly, for scenario planning.
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Definitely a great tool that will help marketers with scenario planning and encourage bold new steps in direct marketing investment.
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Free Download of ProfitQuick® Direct Marketing ROI Planner Agreement
To download your free version of the ProfitQuick® Direct Marketing ROI Planner, you must first agree to the following terms and complete the registration form with your coordinates and valid email address.
By selecting the “I agree” button, you are agreeing to be bound by the terms and conditions below. You permit Xerox and Fuji Xerox to keep and use all information given by you during the registration, for purposes such as the communication of future updates or promotion of other marketing tools of the same series. Your information and email address will be kept confidential.
IT IS ILLEGAL AND STRICTLY PROHIBITED TO PUBLISH, OFFER FOR SALE, LICENSE OR SUBLICENSE the ProfitQuick® Direct Marketing ROI Planner
Limited Use: You are granted a limited, non-exclusive license to install the ProfitQuick Direct Marketing ROI Planner (“Marketing Planner”) on one individual computer for your own use, provided that such computer does not render the tool accessible to other users through local or Internet networks or other methods. Only the individual that installed the Marketing Planner will have the right of use. The license granted herein shall remain in effect perpetually, but shall terminate upon your use of the Direct Marketing ROI Planner beyond the scope licensed herein or upon your violation of any term or condition hereof. All protections with which Xerox or Fuji Xerox is provided under this agreement shall survive the termination of your license to use the Marketing Planner.
PROPRIETARY RIGHTS. Xerox, Fuji Xerox and its affiliates retain all title, ownership, and intellectual property rights in the Marketing Planner , including but not limited to all supporting documentation, files, marketing material, images, multimedia and applets. The Marketing Planner is protected by copyright and other intellectual property laws and by international treaties. You agree not to interfere with any such security components. Xerox and Fuji Xerox permit you to download, install, use, or otherwise benefit from the functionality or intellectual property of the Marketing Planner only in accordance with the terms of this agreement.
Publicity: You shall not refer to the existence of this Marketing Planner in any press release, website, advertising or any publicly distributed or accessible material, without the prior written consent of Xerox or Fuji Xerox.
Disclaimer. The results given by the Marketing Planner will depend on the data entered and should be used as a guide only. It should not be interpreted to reflect 100% accuracy of your direct marketing campaigns achievements. Xerox, Fuji Xerox, their affiliates, subsidiaries and related parties cannot be held responsible for the performance of any Direct Marketing campaigns that are projected using the Marketing Planner, nor for the failure of any direct marketing campaigns of corporations, agencies or any service providers.
