Direct Marketing ROI Planner

The Profit Quick© Direct Marketing ROI Planner is available in 6 languages: English, Korean, Thai, Japanese, simplified and traditional Chinese, as well as compatible with the European decimal system. The 7 versions are available with paired tutorial instructions only in the download version. Please register and click on the download button to obtain the multilingual version. The web activated version below is in English only. You may use the tutorial included in the “Help” button of the DM ROI Planner at any time. You may also place your mouse over the “!” icon on the side of each cell to get guidance. Tutorial webinars are also provided throughout the year so you please visit the Events and Webinar section to get details on the next available session. If at any time you need information or guidance, you may send us an email and we will reply within the next working day. We are always pleased to hear your feedback, stories of how the DM ROI Planner helped you conquer new grounds in marketing or in getting a clearer picture, or in acquiring new clients.

The Direct Marketing ROI Planner is a powerful Fuji Xerox marketing tool designed to demonstrate and project the complete Return on Investment (ROI) of a direct marketing (DM) campaign or program. It is not just another ROI calculator but an advanced performer of true projections and results to evaluate the effectiveness of your DM projects with the ability to compare campaigns and evaluate risk.

We hope that our DM ROI Planner will become your business partner to forecast and report results, and help you reach new heights in this new world of marketing.

	Current	1:1 Campaign
No.of Mail Pieces Sent
Cost per Mail Piece
Response Rate(Prospects)
Revenue per Sold Item
Total Costs of Sold Items
Conversion Rate (Prospect to Client)
Estimated Value per Prospect
Cost Saving / Extra Costs

		Customized Campaign Results

Current Results		Conservative	Optimistic
	ROI
	Total Profit


	Project Name

		Conservative Scenario		Optimistic Scenario

	Current	Value	%Increase	Value	%Increase
No.of Mail Pieces Sent
Cost per Mail Pieces
Total DM Campaign Costs
Total Costs of Sold Items
Total Campaign Costs
Total Campaign Revenue
Total Campaign Profit
Total Campaign ROI

		Conservative Scenario		Optimistic Scenario

	Current	Value	%Increase	Value	%Increase
Prospects Response Rate(%)
Total Number of Responders(Prospects)
Conversion Rate
Number of Clients Acquired
Final Client Response Rate
Acquisition Cost per Prospect
Acquisition Cost per Client
Profit per Sales
Incremental Asset Value of Prospects

	Value		Percentage
BEP - Number of Acquired Prospects		BEP - Prospect Response Rate
BEP - Number of Acquired Clients		BEP - Final Client Response Rate

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