Singapore | Overseas

Comments and Media Coverage

Comments

Here are some testimonials from marketers and agencies who tested the tool:

I have seen a few ROI calculators, but never one this complete for one-to-one campaigns and never one that is this easy to understand. Not only will this be invaluable for planning campaigns, but I can see it being very valuable for post-analysis and even more importantly, for scenario planning.

- Bob Pente, President, Wired Pente Inc., Canada

Definitely a great tool that will help marketers with scenario planning and encourage bold new steps in direct marketing investment.

- Lisa Watson, President, Ibis Intelligence Services and Chairman, Direct Marketing Association of Singapore

Firstly this is a terrific tool, best I've seen. I deliberately did what most blokes do to really test its user friendliness. I did not read the detailed instructions first!

- Geoff Collins, Managing Partner, Wunderman, Thailand

Very good tool for direct mail 'campaigns'....congratulations...I know just how much time has gone into this.

- Wayne Kingston, Managing Partner, Peppers & Rogers Group, Australia

Media Coverage

	The ROI of TransPromo		Xerox unveils tools to show ROI of printed marketing materials
	Fuji Xerox helps calculate ROI		Fuji Xerox Asia Pacific launches direct marketing planning tool

end of content